This segment is sponsored by Aadyam (Gold Sponsor, Namaste Bharat)

Aadyam Handwoven is a corporate social initiative of the Aditya Birla Group working currently with 3 weaver communities in India namely Varanasi, Pochampally & Bhuj. Our vision is to create a self-sustaining ecosystem for the finest artisans of the country by supporting & selling their crafts and thus impacting their quality of life. We strive to preserve age-old weaving techniques that have seamlessly transcended generations of artisan families. We believe that marrying these techniques with contemporary design will create beautiful pieces that are globally appealing, and will help retain the roots of these intricate crafts.